Disney Princess is a media franchise owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney in the late 1990s, the franchise spotlights a line-up of fictional female heroines who have appeared in various Disney animated feature films.
The franchise currently comprises eleven female protagonists from ten different Walt Disney Animation Studios films and one Pixar film who are either royal by birth, royal by marriage, or considered a "princess" due to their significant portrayal of heroism in their film. Most of the unofficial Disney Princesses do not join the line-up either because marketing is not successful, their film's box office gross did not fare well, or they are too young. In the case of Anna and Elsa, they ended up getting their own franchise because of how successful their movie was and didn't need to join the line-up.
The original Disney Princess line-up featured Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, and Mulan. It later expanded to include Tiana, Rapunzel, and Merida after the successes of their respective films.
The Disney Princesses are featured in various sing-a-long video series released through the Walt Disney Company. In addition, the franchise includes dolls, miniature castles and other toys. The Princesses are also featured very prominently at the Disney theme parks.